Chrome Pictures Creates Mobile Premiere League's Campaign With Virat Kohli
With the onset of the hottest cricketing season in the country, MPL is back stronger, larger & full of great excitement.
This year the mandate to deliver the vision for MPL was entrusted on to Mr. Hemant Bhandari, Director & Founder, Chrome Pictures. The campaign, ‘Hero Banna Hai Toh MPL Khelna’ is a 4 part Ad series. The first TVC recently launched both on television as well as on digital platforms.
Hemant has once again taken on a mammoth challenge and delivered it to his audiences in the most creative way possible. The TVC showcases a masala Bollywood feature film like atmosphere full of fun, adventure and music with over 500 actors and dancers on set. On witnessing the TVC the audiences will feel like as if they are viewing a fun musical. Of course Hemant has managed to capture the charming Virat Kohli is his most fun element ever.
Quote by Hemant Bhandari – Director & Founder, Chrome Pictures, “When they say pressure brings the best out in people, in my experience working on the MPL campaign was nothing short of that exact sentiment. When I received a call from Sagar Kapoor of Lowe Lintas, I was quite apprehensive owing to the extremely tight timelines because not only did I have to deliver this 4 part series in a short time frame, but I was also entrusted a huge responsibility to direct and manage a large crew comprising of over 500 actors, dancers and many other artists. What really convinced me to sign on was the fact that I have never before worked on an AD assignment similar to a musical there are many similarities in the TVC with a Hindi commercial feature film full of catchy music & dance moves. We had to shoot for 4 different regions with Virat within a short time frame of 8 hours only. Music directors Mago & Mayank successfully managed to uplift the TVC’s vision with their catchy music & lyrics, the film would not have transpired in the way it has had it not been for their musical contibutions. Considering the challenges of managing a massive unit and the time constraints, my chief AD Aditya and my producer Abhishek aided me in accomplishing the impossible. A big thank you to Debanjolie for successfully casting a unit of 500 artists in a short span of time especially since we were looking for fresh faces for the campaign who weren't seen in any commercials before so I can’t even begin to fathom the massive responsibility she was entrusted with. It would be unfair not to mention all the assistant directors under the Chrome Pictures umbrella who gave us their unconditional support. Everybody from the choreographers to the stylists and production designs they all really managed to pull this off in a very systematic and professional manner within the timelines provided. A very special thank you to Virat Kohli for being a great sport and doing whatever it is that I asked him to without any hang ups. Lastly I would like to mention that Jiggy & Arpan gave me complete freedom and undivided support to be creative without any questions or prerequisites. I hope everyone loves the TVC as much as we enjoyed making it.”