Clix Capital Launches "Jazba" Campaign in Tribute to Indian MSME Resilience
Clix Capital, one of India’s fastest-growing new-age NBFCs, has announced the launch of a new campaign ‘Har Jazbe Ke Liye’, which celebrates entrepreneurial journeys and determination of MSMEs from across the country’s length and breadth, that has been made possible by its quick and accessible business loans, school financing, loan against property and healthcare equipment finance. Recognizing that passionate business owners, entrepreneurs, and professionals often need access to timely and adequate finances to support their ventures and aspirations of supporting society, Clix Capital’s new campaign demonstrates how it stands firmly with individuals carrying the indomitable spirit, with the principal thought ‘Har Jazbe Ke Liye’.
To announce the campaign, the company has launched 3 digital films on its owned channels i.e. LinkedIn, Twitter, and Instagram. The digital films are conceptualized and produced by House of Omnific in association with Clix Capital. Through this campaign, the company salutes the fighting spirit of entrepreneurs and small business owners who strive for excellence despite being financially underserved.
The series of 3 ad films showcase the unwavering commitment of a doctor, who can procure a hi-tech CT scan machine at his clinic in a small town, a principal of a school who can promote girl child education and help students with digital skilling by adding a computer lab facility, and a woman entrepreneur who can scale her feminine hygiene products business to meet rapidly growing rural demand.
India as a country is growing rapidly and is on its way, to being the third-largest economy in the world by 2027. Sectors like healthcare equipment, MSMEs, and education are the major contributors to the Indian economy and have played an integral role in employment generation. The sectors also support India’s dream of becoming a $5 trillion economy.
With this campaign, Clix Capital aims to reaffirm its commitment to empowering Indian MSMEs with its array of financial solutions leading them on their path to success. It is this indomitable spirit that forms the cornerstone of Clix Capital’s ethos. This campaign is aligned with the purpose of the company i.e. being a responsible lender that is taking strides towards developing the India of the future.
Commenting on the launch of the Jazba Campaign, Mr. Rakesh Kaul, CEO, Clix Capital said, "We at Clix Capital are committed to the holistic development of the nation and creating a positive impact on the lives of thousands of entrepreneurs that are seeking loans to grow their businesses. With the launch of the Jazba Campaign, we aim to salute the courage of our customers who are ready to take the next step in their entrepreneurial journey. As a lender focused on meeting the financial needs of underserved MSMEs and entrepreneurs, we are constantly inspired by the resilience and passion of the people we serve. We truly believe in the India growth story and are proud to be a part of the journey of the ever-growing community of pool of homegrown businesses and enterprising ventures that building the future of the country."
Recently, Clix Capital entered into a co-lending partnership with Karnataka Bank to extend loans to MSMEs across
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