CMOs’ Charcha - Kolkata Chapter: Harnessing the new growth engine of India

Along with fortifying their national marketing strategies, businesses and brands are also turning their attention to regional markets and sharpening their strategies to tap the potential of India’s diverse marketing landscape. 

Adgully has been travelling to some key cities across India to bring together the top marketing minds of those markets to understand and explore the potential for businesses, know the consumer aspirations, the media mix strategies, Digital transformation, advertising landscape, and much more. 

In its latest edition, Adgully has turned the spotlight on the East markets – West Bengal, Assam, Arunachal Pradesh, Meghalaya, Manipur, Mizoram, Nagaland, Tripura, Sikkim and Odisha – for its CMOs’ Charcha – Kolkata Edition. 

Heralded as the ‘New growth engine of India’, the East markets couldn’t be more diverse in terms of geography, economic growth, business landscape, demographics, culture, language and regional ethos. These pose some great challenges to brands and businesses, as well as open new doors of opportunities to tap a largely unexplored market.