CNBC AWAAZ to honour "India's Most Preferred Brands'

CNBC AWAAZ will honour "India's Most Preferred Brands' at the sixth edition of "Consumer Awards 2010' to be held at the Taj Lands End, Mumbai on June 28, 2010. The theme of this year's awards is aptly titled "Made for India, Made by India and Made in India', celebrating not only the popularity of India's winning brands but also honoring the people who have dedicated themselves to make these brands admirable in the minds of the consumer.

Speaking on this occasion, Sanjay Pugalia, Editor-in-Chief, CNBC AWAAZ, said, "India has evolved as world's most dynamic market with respect to the emerging trends in consumer behaviour and the advertising and marketing landscape. It is amazing to see the phenomenal growth in the number of brand categories and trends in the last six years. Consumer Awards thus have transcended from being just an event into a concrete initiative saluting the Indian brands and the people behind them that millions of Indians have chosen to buy, to try, to experience and to own."

CNBC AWAAZ, in association with India's leading research organisation The Nielsen Company conducted a comprehensive research to arrive at a list of "India's Most Preferred Brands' perceived by the end consumer for each of the sub-categories covered in the study. The key objectives of the research were to arrive at a list of the "Most Preferred Brands' as perceived by the end consumer for each of the sub-categories covered in the study and also identify the drivers that influence the selection of a

The research was conducted amongst 4000 respondents across 20 major cities and markets within the age-group of 18 ' 45 years, both males and females belonging to SEC A, B & C households. A Random Sampling technique combined with an interview methodology (face-to-face interviews & questionnaire format) was adopted to conduct this research. Selected after such an exhaustive survey, the winners of these awards are thus the true and most credible reflection of the Indian consumers' today.