CNN-News18 and IBN7 wipe out the competition with the airing of Prime Minister’s Interview

CNN-News18 and IBN7, prominent general news channels in English and Hindi respectively from the Network18 Group outshined in viewership numbers on the day they aired the exclusive and most comprehensive interview of the Indian Prime Minister Mr. Narendra Modi. At the half-way mark of his tenure, the Prime Minister spoke about a range of important issues from politics to economy to sport in an exclusive interview with Network18.

Here's what the share of channels looks like:

1.       CNN-News18 (On the day of airing the interview-2nd Sept’16): 55% viewership was garnered by CNN-News18 across six mega cities (Times Now clocked 20%)* while it was 44% in All India, Times Now being at 24%**

2.       IBN7: At the time the interview was aired (2nd Sept’16, 21:00pm to 22:15 pm): IBN7 was Number 1 across all the 136 news channels reported by BARC.*** 

*Source: BARC   Market: 6 mega cities TG: NCCS AB 15+ Time Period: 2nd September 2016 (24 Hours)

** Source: BARC  Market: All India (U+R) TG: NCCS AB 15+    Time Period: 2nd September 2016 (24 Hours)

***Source: BARC  Market: All India (U+R) TG: All 4+  Time Period: 2nd September 21:00 to 22:15



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