Coca-Cola India's media duties remain with Lodestar UM

Coca-Cola India has decided to retain Lodestar UM, part of IPG Mediabrands, as its media AoR. A source close to the development has confirmed the news to AdGully. The source further said that the media duties are pegged in the region of Rs 400 crore. The win comes on the back of a multi-agency pitch.

It may be recalled that Lodestar UM had won the media duties of Coca-Cola India in August 2010 following a multi-agency pitch. Prior to that, Madison Media had been handling the media duties for 11 years.