Coca-Cola shares a message #ToTheHumanRace

There are many reasons to believe that we will get through these times together. In this fight against COVID-19, as people grapple with getting used to the new normal – we are seeing a shift in the collective consciousness across the globe. Every day, we are inspired and uplifted by beacons of hope, countless acts of selflessness, kindness and courage from people around the world. At Coca-Cola, we take great pride in recognizing and saluting this indomitable spirit of humanity.  

 We are delighted to share with you an inspiring video which sums up this new paradigm, saluting the spirit of humankind  with the tagline ‘Maana Mushqil ki Ghadi Hai, Par Ummeed Uss Se Badi Hai’.  Through this short film, we have endeavoured to recognize and pay tribute to positivity, togetherness and the generosity of the human spirit.

Agency : McCann Worldgroup India

Credits : Team McCann

Written by : Prasoon Joshi