Coca-Cola to acquire a minority stake in food ordering platform Thrive

Coca-Cola is all set to buy a minority stake in Thrive, an online food ordering platform, as per reports. “The strategic investment will give Coca-Cola a distinct edge over rivals, as it will push consumers to order only Coca-Cola’s beverages along with the food orders they place on the Thrive app, help them to customise orders, sell package deals and meal combinations, and push loyalty codes,” an executive was quoted as saying in a Economic Times report.
Coca-Cola has partnered with some of the exclusive food chains such as McDonald’s