Coca-Cola to send three bloggers on a world tour!
One of the largest cola companies Coca-Cola in a new marketing strategy has initiated a grand plan.
The company plans to send three bloggers to more than 200 countries in a year to uncover what makes people happy, as part of the soft drink maker's "Open Happiness" campaign.
The ambitious around-the-world journey plan involves stays of just a day or two in each of 206 countries, all where Coca-Cola is sold.
The three people - who will be chosen in an online vote, will spend the entire year travelling. Coke will pay their travel expenses and pay them a salary.
The travellers will meet with locals, tell stories on the trip's website and take part in events like the Winter Olympics in Vancouver.
Marketing
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