Coke Studio@MTV hits a higher note with Season II

Coke Studio@MTV is all set for its second run as it continues to celebrate the spirit of Indian music in all its glory. The second season was announced in the Capital today, as Music, Energy, Happiness and Conversations set the perfect canvas for 7 music wizards; Amit Trivedi, Ehsaan-Loy, Karsh Kale, Hitesh Sonik, Clinton Cerejo, Shantanu Moitra and Nitin Sawhney to come together and discuss one of the Nation’s biggest passion……Music. The platform - Coke Studio@MTV which is back, in a bigger and better format! 

 

Launched in India in 2011, by Coca-Cola India, in association with MTV, Coke Studio@MTV is a first of its kind music project in India which brings together diverse artists of different genres to create an extraordinary series of medley, giving music lovers across the country a unique opportunity to enjoy Coke Studio’s signature fusion music. 

 

This year, Coke Studio@MTV will showcase a whole new lineup of artists. In this 2nd season, the focus will be to showcase diversity and innovation through 8 unique Episodes, 12 breakthrough Producers and over 200 incredible musicians.

 

Announcing the launch of the 2nd Season of Coke Studio@MTV, Wasim Basir, Director, Integrated Marketing Communication, Coca-Cola India, said, “Music has no boundaries and this is the core idea behind Coke Studio@MTV. Some of India’s most talented musicians have come together at a common platform, driven by a common cause, to celebrate the pure joy and happiness of music. Season II is built on the response and feedback to Season 1, and we are hoping that music lovers would relate to this coming together of different genres.”

 

He further added, “I would also like to take this opportunity to thank each of the music producers, under whose stewardship Coke Studio Season II has taken shape and aspires to reach the next level.