Colors – 12 years of ruling with cohesive viewing

Colors, the flagship brand of Viacom18 in the entertainment space in India, has completed 12 years. A combination of ‘emotions’ and ‘variety’, Colors, launched on July 21, 2008, offers an entire spectrum of emotions to its viewers.

From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’.

Colors was launched at a time when the TV viewing space was dominated by the saas-bahu fare. It’s differentiated content offering feature strong female characters struck an instant chord with the viewers and soon its shows started dominating prime time viewing. Shows like ‘Balika Vadhu’, ‘Uttaran’, ‘Na Aana Iss Des Laado’, ‘Sasural Simar Ka’, ‘Udaan’ ran for years.

Colors has several firsts to its credit. The channel was the first Hindi GEC to come up with an Indian adaptation of a hit American series, ‘24’, which starred Bollywood A-lister Anil Kapoor.

The channel also introduced the concept of ‘seasons’ with its long running series, ‘Naagin’. ‘Naagin’ created quite a stir in the GEC space, with several other GECs coming up with shows in the supernatural-fantasy genre. The series dominated the charts for several consecutive months. Its 5th season will hit the small screens soon.

Another show that created quite a stir is reality show, ‘Bigg Boss’. With Salman Khan as the host, the show has evolved over the years and in each season has been able to successfully hook the audience to the ‘celeb’ inmates of the ‘Bigg Boss’ house.

For several years, the troika of Star Plus, Colors and Zee TV – with Sony Entertainment Television occasionally joining the club – ruled the Hindi GEC ratings space.

Another reality show – ‘Khatron Ke Khiladi’ – has also been engaging the viewers with celebrity hosts like Akshay Kumar and Rohit Shetty, as well as the celeb participants.

Through the years, Colors has continued to be dedicated to promoting ‘cohesive viewing’, through shows like ‘Choti Sarrdaarni’, ‘Shakti…Astitva Ke Ehsaas Kii’, ‘Vidya’, ‘Barrister Babu’, ‘Pavitra Bhagya’, ‘Shubharambh’, ‘Bigg Boss’, ‘Rising Star’, ‘Dance Deewane’ and ‘Khatron Ke Khiladi’, among others.


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