Colors celebrates 10 ‘Bemisaal’ years of differentiated content
Colors, Viacom18’s flagship brand in the entertainment space in India, completed 10 years on July 21, 2018. Launched in 2008, Colors brought in its own brand of disruption in the television space in India with its differentiated content.
Heralding in the celebrations, Raj Nayak, COO,Viacom18, tweeted: “Nothing empowers us more than giving you the power to choose! So proud to announce @ColorsTV’s 10 year anniversary with #ChunoApneRang. Let’s get together and live every emotion that makes us who we are.”
Colors launched with 83 GRPs within Week 1 with its tentpole show ‘Khatron Ke Khiladi’ with Akshay Kumar. Ranked #3 on first ratings post debut, Colors ranked #1 within 9 months of launch, beating News Corp’s India channel Star Plus. The channel continues to lead the Hindi GEC space in the Urban markets.
To mark the occasion, Colors has rolled out a new campaign – #ChunoApneRang, which has been conceptualised by Leo Burnett Orchard along with Colors’ in-house team. The video features the start cast of the current shows on Colors, who are seen encouraging people to celebrate every shade of life.
2008 – Colors launched with 83 GRPs within Week 1. Ranked #3 on first ratings post debut Colors ranked #1 within 9 months of launch, beating News Corp’s India channel Star Plus
2008 – present: ‘Bigg Boss’: India’s biggest reality show with Salman Khan as the host
2008 – present: ‘Khatron Ke Khiladi’: a stunt-based reality show pushing a contestant’s boundaries.
2008 – 2016: ‘Balika Vadhu’: an iconic show on child marriage. The show that is credited with ushering in a content revolution in Indian broadcast industry. The focus shifted from family dramas to social issues centric content.
2009 – present: ‘India’s Got Talent’: The talent-based reality show has taken the country by storm with some talent even being featured internationally.
2009 – 2012: ‘Na Aana Is Des Laado’: A pioneering show focussing on the issue of female foeticide
2009 – 2010: ‘Bairi Piya’: a show based on farmer suicide
2010 – The branding was revised to incorporate butterflies to capture the viewer’s imagination.
2010 – Colors went international in USA in January 2010 christened Aapka Colors
2011- present – Golden Petal Awards
2012 – present: ‘Jhalak Dikhhla Jaa’: the dance-based reality show glammed up television screens with unique avatars of Bollywood divas
2013 – 2016: ‘24’ (Seasons 1 & 2): first-of-its-kind international fiction finite series with Anil Kapoor as the producer-cum-lead actor
2014: Separate feed for APAC in April 2014, followed by feed for Canada in July 2014
2013 – 2015: ‘Comedy Nights With Kapil’: comedy show which resurrected the genre, making way for brand extensions like Comedy Nights Bachao, Comedy Nights BachaoTaaza and Comedy Nights LIVE.
2015 - Launch of Colors HD in the US
2015- present: Associated with IIFA. 16th IIFA Awards held in KL, Malaysia and aired in June 2015
2015-present: Colors Stardust Awards
2015 – 2018: ‘Naagin’ (Seasons 1, 2 & 3): a big ticket finite suspense thriller, the show proved to be a trendsetter on Indian television redefining weekend family viewing. The show has been the unprecedented leader on television.
2016: Separate feed for South Africa in October 2016
2016 – present: ‘Shakti…Astitva Ke Ehsaas Kii’: a show about a transgender’s aspirations to lead a normal life.
2017 - present: ‘Rising Star’: A reality television singing competition that for the first time in India allowed viewers to vote for contestants live via the television channel’s mobile app.
A decade on, Colors has transcended languages and now become a much larger franchise with Colors Kannada, Colors Super, Colors Bangla, Colors Marathi, Colors Gujarati, Colors Odia and Colors Tamil.