Comedy Central to bring Sugar Sammy to India

Comedy Central knows what’s funny. And so do the millions of viewers who watch the channel. Whenever and wherever audiences have wanted comedy, Comedy Central has given them more ways to laugh.

To kick off its foray into live entertainment in India, Comedy Central has chosen Indo-Canadian comedian Sugar Sammy to perform for its new on-ground property “Comedy Central Presents” bringing you the best in stand up comedy from across the world. Sugar Sammy will perform in Mumbai, Delhi and Bangalore this March 2013.

Sugar Sammy has performed over a thousand shows in 30 countries in English, Hindi, Punjabi and French. In the last 11 months, he has sold 120,000 tickets in Canada. Part of a new breed of young, global, accessible performers, Askmen.com dubbed him “Comedy’s New Rock Star” and The Hollywood Reporter selected him as one of their 
“Ten Comics to Watch”.  

India may never be the same after Sugar Sammy brings his comedy and his views on his Indian roots, world travels, arranged marriages, pop culture and modern day relationships to the homeland. 

The Sugar Sammy/Comedy Central love story

Our story begins in August when Comedy Central India aired Sugar Sammy’s comedy special “Live in Montreal”. No one could have predicted the tidal wave of viewer response that the airing unleashed. Ferzad Palia - GM & SVP, English Entertainment, Viacom18 Media Pvt. Ltd. continues the story, “When we aired ‘LIVE in Montreal’ in India, it was a great idea & a perfect fit.”

“It’s an honour to be the first artist to be presented with a live tour with such a legendary brand as Comedy Central in India” says Sugar Sammy. “My parents were born in India and left when they were in their 20’s. A lot of my comedy comes from the generational clash between me and my family. This series of shows is just the beginning of what’s to come in India.  I hope to slay a new legion of fans and create some more history!”

Ferzad Palia continues, “We are very excited and proud to be presenting Sugar Sammy’s tour. We hope to see more of his brand of comedy here in India – global, international and yet extremely relevant to our viewers.”

Sugar Sammy will be performing in Bangalore at the UB City Amphitheatre on the 15th of March. On the 16th he will be in Delhi at FICCI, Tansen Road & on the 17th of March he will be performing at the St. Andrews Auditorium Mumbai.