Comscore adds social incremental audiences to digital measurement tool

Comscore has announced the inclusion of social metrics in its MMX Multi-Platform suite for India, Argentina, France and Mexico. The service is also available in the United States, Brazil, Canada, Italy, Spain, and the United Kingdom which provides a de-duplicated view of audiences across Desktop, Mobile, and Social to enable publishers and brands to measure their comprehensive total digital population.

By providing a complete view of digital audiences, Comscore’s new Social Incremental enhancement enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties for partners to transact on.

With this release, Comscore is transforming the field of audience measurement. Alejandro Fosk, EVP International at Comscore, emphasizes the significance, stating, “Comscore’s methodology efficiently organizes data with precision and uncovers interconnections across platforms. This enables us to provide unique reach metrics that now encompass Social. It’s a solution only made possible by the massive scale of Comscore’s proprietary digital panel. Our Social Incremental methodology is enhanced with privacy and allows publishers with significant social presence to capture and monetize the full value of their de-duplicated audiences across their entire footprint.”

Brands, agencies and publishers can tap into these expanded metrics for audience overlap analysis, combined total audience reach, de-duplicated social reach, and customer centric reporting to inform decision making.

Comscore’s Digital Industry Rankings will now report on the traffic inclusive of Social for entities that have worked with Comscore to activate this complete measurement.