Concept's digital arm dons a new avatar; Re-brands to Spiider Digital Hub

The Concept Group continues to grow at a steady pace. The group's parent company, Concept Communication, began strengthening its digital arm with Kushal Sanghvi taking over its reigns about a year ago. Re-named Spiider Digital Hub, the spunky new team is already defining digital solutions for prestigious clients like Tata Mutual Fund, Religare, Barclays Bank, Commtel, AMD, Reebok, SBI, IOCLL and Kumar Builders amongst others.

Says Kushal Sanghvi, Managing Director, Spiider Digital Hub, "At Spiider we put the brand first. Keeping in mind the way people are consuming and spending large time spans on the Internet through PC'S, Laptops, mobile phones and other hand held devices our strategy would always revolve around "engagement" with these audiences while creating a contextual environment and an interactive platform for the brand.

Today, we believe that there is no brand for which the enablement of technology and a consumer connect through this communication is a challenge and thus our endeavor would be to connect the dots and get the brand closer to the relevant consumer."

"We stand today in the midst of a media neutral environment. Digital dominance has been the reality of the advertising and marketing spaces across the world, for close to a decade now. As marketers, we've always kept our collective finger on the pulse of the consumer. In fact, in the last decade the consumer has really kept us on our toes. From developing digital services to specialist ORM, SEO and Online Strategy Planning strengths, we are constantly re-energising existing paradigms of communication."