Converge I Kicks off Rohto Pharma's sampling campaign across Metro Cities

Converge Integrated Media Solutions Pvt. Ltd., has announced the commencement of the second phase of brand promotional campaign for Rohto Pharma (India) Pvt. Ltd., a leading consumer healthcare company and subsidiary of Rohto Pharmaceutical Co., Ltd., Osaka, Japan. With a focus on creating a strong brand presence in the minds of the target and facilitate direct consumer engagement, the second phase has been launched at popular hangouts, such as Malls, Multiplexes, select Residential Societies, and Colleges in five metros ' namely Delhi, Mumbai, Hyderabad, Chennai and Bangalore; which attracted large crowds.

As part of its brand promotion strategy, Converge I has devised a four-pronged, multi-city, brand promotional activity for enhancing the product visibility and garnering a huge response in key markets over a period of two months.

Commenting on the launch of the second phase promotional campaign, Shingo Kuriyama, MD, Rohto Pharma (India) Pvt. Ltd., said: "We are glad to have chosen Converge I which through its well-planned approach has been able to garner a tremendous response in the first phase. We are confident that the second phase of the campaign will play a vital role in creating a strong presence, maximizing outreach for our two brands and will also help them in establishing a strong identity."

Akash Verma, CEO & Executive Director Converge.I commented, "We have adopted an aggressive strategy through alternate route to help the brand get maximum recognition. We are glad to announce that the first phase of the campaign has been successful in creating a niche space amidst the target group. The second phase, which has been launched with the objective of facilitating maximum sampling in the five metros, has received a tremendous response from the audience. Moving forward we aim at enhancing the brand identity and helping the brand propel smoothly in the market."

Rohto Pharmaceutical Co. Ltd. is a leading global Healthcare Company, specialising in a wide range of products in the Consumer Healthcare business domain. The company has recently launched two new skin care products ' Mentholatum Acnes (for girls/teenagers) and Oxy range of face wash for Men.

In the initial phase, Rohto Pharma (India) Pvt. Ltd, will focus on product distribution through 80 distributors across the country. The products will be available across nearly 6000 retails stores in the country, including some of the leading outlets, such as Dabur New U, Religare, Health and Glow, Apollo Pharmacy, SPAR, Viva, Guardian Pharmacy ,98.4 and Easy Day ' to name a few.