CricIQ Doosra, a digi cricket quiz launched by ESPNcricinfo

ESPNcricinfo has announced the launch CricIQ Doosra – a digital-first cricket quiz that challenges even the most ardent cricket fan.

Based on ESPNcricinfo’s extensive cricket content repository, CricIQ Doosra’s format is designed for fast, exciting and, more importantly, immersive gameplay. The first season of CricIQ had the average fan spending 9+ minutes on every visit to the property, via web or mobile, and those numbers are set to be bettered in the Doosra edition. Furthermore, in this edition, the game’s exhaustive question bank has been expanded significantly with thousands of new questions added in, setting the stage for high-quality online quizzing and competition.

Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India explains, “The first edition of CricIQ was a resounding success recording well over a million attempts from across the country just to qualify for the Hangout stage. This is testament to the fact that our users loved the idea and we have decided to reward their enthusiasm with an accessible, easy-to-use version of the country’s most challenging cricket quiz. We believe this is a great opportunity for cricket lovers to share and compare their knowledge of the game.”

CricIQ Doosra combines ESPNcricinfo’s product development and digital expertise with an exhaustive cricket content repository to create an immersive and social quizzing experience. The competition runs on www.criciq.com and spans a period of three months. Fully integrated with social media and responsive across devices and platforms, CricIQ Doosra is an opportunity for cricket-obsessed fans to connect around their love for the game.

Getting started:

CricIQ Doosra is simple and available on any internet-connected device (computer, mobile, tablet). To start, fans just visitwww.criciq.com, register and play. CricIQ Doosra is divided into five Powerplays, each a fortnight long, with one winner from every round making it to the finals. To participate, fans can log on to www.criciq.com.