Curefoods Expands Healthy Food Offerings

Curefoods, India’s leading f&b and cloud kitchen operator announced its strategic investment in Millet Express, a fast-growing brand focused on promoting healthy millet-based food products to users. The investment was done by Curefoods in May 2023, and it enables Millet Express to become a part of Curefoods' diverse food offerings while aligning with Curefoods’ vision of providing nutritious and delicious food options to its customers for a healthy India. 

Millet Express was born with the vision to fill the gap of healthy Indian cuisine in the food industry. This investment by Curefoods will primarily be utilized for the expansion of Millet Express, allowing the brand to reach a wider audience and meet the growing demand for millet-based products. The collaboration will also allow the brands to utilise their respective strengths and expertise to benefit both businesses. Millet Express aims to leverage Curefoods' operational excellence and industry experience to enhance its operations and expand its market presence.

Gokul Kandhi, Chief Operating officer, Curefoods said, "The United Nations General Assembly has declared 2023 as the International Year of Millets (IYM2023) and this sector is expected to gain significant traction and support that will further enhance the growth potential of Millet Express. The brand also shares our vision of providing healthy and wholesome food choices, and we are excited to support their growth and contribute to their success. This partnership is based on shared values and a common mission to serve honest food that Indian customers love.” 

This collaboration between Curefoods and Millet Express allows both brands to capitalize on their respective strengths, creating a mutually beneficial partnership. Through their shared vision of promoting healthy eating, they are dedicated to offering customers an extensive range of wholesome choices. The investment marks an exciting milestone for both companies and reinforces their commitment to fostering a healthier and more sustainable food landscape in India.

With this strategic investment, Curefoods also plans to expand the Millet Express offerings to both its online and offline fronts, thereby introducing a wide range of millet-based products that cater to the evolving tastes and preferences of consumers.