Customer experience at Prime Video: Destination for seamless entertainment

Authored by Senior Vice President at Prime Video & Amazon Studios

In the ever-expanding landscape of streaming options, the team at Prime Video is dedicated to putting the customer at the center of everything. Recognizing the overwhelming choices viewers face today, Prime Video is committed to providing a solution that not only simplifies content discovery but also offers a diverse range of captivating stories spanning every genre. The goal is to eliminate the frustration of remote toggling and replace it with a seamless, enjoyable entertainment experience.

A Distinctive Approach: More Than Just a Streaming Platform

Similar to Amazon's renowned online retail strategy, Prime Video's mission is to continually offer customers an unparalleled selection at an exceptional value. Here's a look at how Prime Video is achieving this:

1. Premium Original Content: Prime Video boasts a vast array of original content, including an extensive collection of series and films. From the Emmy-winning "The Marvelous Mrs. Maisel" to acclaimed shows like "Tom Clancy’s Jack Ryan," "The Rings of Power," "The Boys," and "The Summer I Turned Pretty," along with hit films like "AIR" and "Creed III," viewers are treated to an array of top-notch entertainment.

2. Licensed Content Library: Beyond its original content, Prime Video houses an impressive licensed content library encompassing a wide spectrum of genres. Whether it's kids' programming, documentaries, reality shows, international content, or an array of movies, Prime Video ensures a content-rich experience.

3. Live Sports: Catering to sports enthusiasts, Prime Video offers exclusive live sportscasts such as "Thursday Night Football" and WNBA events in the U.S. and internationally. Moreover, sports aficionados can access major leagues like Premier League, Champions League, Ligue 1, Copa do Brasil, and more. Additionally, popular sports channels like MLB.TV, NBA League Pass, Eurosport, and Premiere FC are easily accessible.

4. Prime Video Channels: Prime Video Channels simplifies the streaming experience by enabling users to subscribe to premium streaming services like Max, Paramount+, BET+, PBS Kids, SHOWTIME, and numerous others. This eliminates the need for additional apps or cable subscriptions. A comprehensive list of available channels can be found on amazon.com/channels.

5. Rent or Buy: Prime Video offers a broad spectrum of entertainment options, from blockbuster movies to indie gems. Users can rent or purchase the latest movie releases and current seasons of popular television shows.

6. Instant Access: The entire content library is readily accessible, whether at home or on the go, through a single app and password. Prime Video ensures that viewing entertainment is smoother and more enjoyable than ever before.

Anticipating Exciting Releases and Customer Trust

As summer winds down and fall approaches, the Prime Video team is gearing up to unveil a diverse lineup of new releases and returning favorites, catering to audiences of all ages and preferences. The accolades from notable publications such as Tech Radar, Elle, and The Wrap further underscore the commitment to delivering a superior entertainment experience.

Ultimately, Prime Video recognizes the multitude of avenues available for entertainment consumption. With gratitude, the platform extends its appreciation to customers who place their trust in Prime Video as their ultimate entertainment destination.