Customers, sellers, partners fuel Amazon's Great Indian Festival

Amazon India witnessed the biggest ever 48 hours of shopping with a record 9.5 crore customer visits. Prime members shopping spiked 18x in the first 24 hours of PEA (vs average daily purchase), making it the highest ever! With thousands of sellers achieving their highest-ever single day sales, it was the best-ever start to their festive season. Customers got access to more than 5,000 new launches across categories such as smartphones, laptops, TVs, fashion and beauty, home décor, appliances, furniture, and groceries among others, customers got access to the widest ever selection from top brands.

“The first 48 hours of Amazon Great Indian Festival 2023 has been absolutely remarkable! We are elated to witness the biggest ever opening with record customer visits, and highest number of Prime members shopping during the 24 hours of Prime Early Access. I’m thrilled to share our customer transactions and orders were the highest ever for Amazon.in, along with highest seller participation, and most product launches from top brands. With top deals & offers, great savings, unmatched delivery speeds and convenience of variety of payment options, we will continue to delight customers through the month-long celebration. A big thank you to our customers, brand and bank partners, sellers and delivery associates, for this euphoric start to Amazon Great Indian Festival 2023”, said Manish Tiwary, Vice President & Country Manager, India Consumer Business, Amazon.

It’s a Seller-bration

• Amazon Great Indian Festival 2023 kicked-off with unmatched excitement for sellers! It marked the best-ever start to the event, as the highest-ever number of sellers across India achieved a sale in the initial 48 hours of the event, with over 65% of the sellers hailing from tier 2 and 3 cities
• Gearing up for the festivities, tens of thousands of sellers registered on Amazon.in in last 2 months; Amazon has 14 lakhs sellers in India
• More than 35% increase in small and medium businesses securing sales within the initial 48 hours as compared to 2022, marked a new record!
• Women entrepreneurs and artisans showcased an extensive range of products and sold over 18 products every minute
• Under the Make in India approach, the D2C Indian start-up eco-system made early in-roads into tier 2/3 markets with customers preferring home décor, fashion and beauty, furniture products

Pay, Scan and Do More with Amazon Pay

• Amazon Pay UPI sign-ups grew the highest ever at 37% YoY, since its launch
• India flew with Amazon Pay and received more than 2.5x increase in flight bookings
• The Amazon Pay ICICI Co-Branded Credit Card usage grew by 65% giving customers 5% unlimited cashback rewards
• Of the Credit/ lending products, instalments emerged as the best-ever since last year Jupiter by 60%; 1 in 4 shopping orders placed on instalments; 3 in 4 EMIs orders having No Cost EMIs
• More than 35 crore Indians had access to Instant Bank Discount offers on SBI Credit and Debit cards; customers could avail 10% Instant Bank Discount Up to Rs. 33,000 on SBI Credit and Debit Cards & EMI transactions

Customers get 5G Ready

• As per a recent report by Counterpoint^**, Amazon is the top preferred online channel for those planning to make online purchases
• Prime Members purchased more than more than 75 smartphones per second in the first hour of sale during Prime Early Access
• 4 out of every 5 smartphones sold in the first 48 hours were 5G ready
• Amongst all smartphones sold, 75% were purchased by customers coming from Tier 2 -3 cities/towns and beyond
• Premium smartphones (>INR 30,000), witnessed 3x growth versus last year, driven by easy affordability options such as No Cost EMI and attractive Exchange offers
• Most preferred smartphone brands were OnePlus, Samsung, and Apple amongst others. Customer purchased more than 100 OnePlus smartphones every minute in the first 48 hours for the sale (2.5x more than 2022). Samsung drove premium phone demand, with their flagship Galaxy S Series growing 3x over the last year

Premium Gadgets See Spike in Demand

• Customer shopped for 35% more premium smartwatches in the first 48 hours as compared to last year
• 10 Premium active noise cancelling headphones were bought by customers every minute
• Tablets saw a 2x spike in demand with laptops seeing more than 40% increase as compared to last year

Buying Home Appliances made easy with No Cost EMI

• Over 70% of customers availed affordability benefits; the newly launched INR 99 per day No Cost EMI offer^* saw the most adoption across premium brands
• Over 1.2 lakh customers bought their first appliance on Amazon during the first 48 hours
• More than one appliance was bought by customers every second; almost half buying a premium appliance
• The most loved appliances were side-by-side refrigerators with 4x more sales and Front Load Washing Machines with 2x more as compared to last year

India Shifts to 4K

• Customers shopped for one TV per second with 80% of all orders coming from Tier 2 and 3 cities/towns; 4K TVs were the most preferred
• 1 in every 3 TV shoppers availed No Cost EMI option to make their purchase affordable
• Demand for large screen TVs witnessed a record growth of 260% YoY

Non-Metros Opt for Premium Brands

• In the first 48 hours of GIF, Amazon Fashion witnessed over 5X growth with customers shopping from top brands with premium and D2C brands seeing 10X more demand
• Amazon Beauty witnessed a spike of more than 6X from makeup and premium beauty brands
• Over 80% of new customers came from non-metro cities
• More than half of all sales on Amazon fashion were from Tier 2/3 cities and towns
• We saw 2X growth in Fashion jewelry, 3.5X in Beauty essentials, 10X growth in sarees under 199, 6X growth in polo t-shirts under 299 and 6X growth in sports shoes

High Demand for Daily Grocery Needs

• 2x customers shopped for their daily grocery needs from Amazon Fresh; 3x jump in customers shopping for the first time; 3x jump in new customers coming from Tier 2 cities

Everyday Essentials Made Easy

• Customers loved wide selection curated for festive season and purchased more than 1.5x more of daily essential products as compared to last year
• India shopped big for dry fruits & nuts and witnessed 5x more demand compared to last year
• Customer also purchased highest ever number of disposable diapers in the last 48 hours