Daalchini and Frob team up launch literature access with PM Shri Narendra Modi
Daalchini, a leading provider of smart vending solutions, announced the launch of its state-of-the-art book vending machine in partnership with Friends of Books (Frob) at the prestigious "International Museum Expo 2023” inaugurated by Honorable PM Narendra Modi Ji.
The collaboration aims to transform the way people access books, catering to the diverse reading needs of individuals across the country. Daalchini’s book vending machine offers an intellectual advantage, convenient solutions, and instant access to a wide range of literary works, empowering book lovers and enhancing the reading culture in India.
Renowned authors like Mr. Ashok Kumar IPS, DGP of Uttarakhand, and social organizations in India and outside have lauded this move and have shown keenness to explore the possibilities of book vending machines.
India has witnessed a remarkable surge in the reading culture, with a significant increase in book consumption across all age groups. According to recent market research, Indian print market is anticipated to reach close to US$12 billion in value by the end of 2024, reflecting the burgeoning interest in reading.
"We are thrilled to partner with Frob and showcase our Book vending machines at the International Museum Expo," said Vidya Bhushan, COO of Daalchini. He further added, “At Daalchini, we are dedicated to fostering an immersive reading experience that transcends traditional boundaries. By harnessing the power of technology, we strive to revolutionize the way people access and engage with literature.”
Frob, an organization passionate about books and reading, is excited about this partnership and the opportunity to promote literacy and access to books through Daalchini's Book vending machines. "We believe that books have the power to inspire, educate, and entertain. By collaborating with Daalchini, we are expanding the reach of books and encouraging people to engage with literature in a unique way," said Mohit Gupta, Co-Founder of Frob. "We look forward to welcoming visitors at the International Museum Expo and fostering a love for reading."
Daalchini & Frob are working towards making reading accessible to all, regardless of their geographical location or socioeconomic background. Visitors to the International Museum Expo got an opportunity to explore Daalchini's Book vending machines and indulge in the pleasure of selecting a book on-site. With a touch of a button, they can browse through a vast collection of books and make a purchase. The vending machines are equipped with advanced technology, ensuring a user-friendly interface and a secure transaction process.