Dabur Nepal launches 1st hair oil especially for men, signs Nepali Rockstar Nima Rumba as brand ambassador

Dabur Nepal Pvt. Ltd -- a subsidiary of Dabur India Ltd. announced the launch of a new hair oil brand, PROstyle Dandruff Control Hair Oil, the 1st ever hair oil developed especially for men.

PROstyle is a quick-absorbing light hair oil that controls dandruff naturally without any harmful chemicals. It contains the best natural dandruff control ingredients like Lemon, peppermint and rosemary. These natural ingredients also make hair soft and smooth. PROstyle Dandruff Control Hair Oil has a refreshing macho perfume to keep you stylish, cool and confident.

Dabur Nepal's Head of Marketing Abhaya Pd. Gorkhalee said Dabur Nepal has developed PROstyle Dandruff Control Hair Oil exclusively for the Nepalese consumers based on local consumer insights. "PROstyle is perhaps the 1st product developed by any FMCG multinational company to cater to the needs of discerning Nepalese consumers," he added.

Nepali rockstar Nima Rumba has been signed as the brand ambassador for the new PROstyle Dandruff Control Hair Oil, which was launched by Sadikchhya Shrestha, Miss Nepal 2010 and Padmini Jha, VJ and Miss Beautiful Hair 2009 in Kathmandu. Speaking on the occasion, Nima said, "PROstyle Dandruff Control Hair Oil really is a great product. I am thankful to Dabur Nepal for introducing international quality hair oil for men like me. I am also proud to endorse such a masculine product enriched with the best natural dandruff remedies - lemon, peppermint and rosemary." He also urged his fans to switch to PROstyle Dandruff Control Hair Oil for men and be stylish and confident.

The product as well as the packaging have been carefully developed understanding the needs of the discerning consumers through an extensive market research. The packaging has been designed by an Australian agency to compliment its international quality hair oil product. It is available in attractive masculine packs of 75ml and 150 ml at respective MRPs of NPR 40 and NPR 75.

Dabur Nepal has vouched for premium standards that cater to consumer satisfaction through its wide range of natural products. As its products have become an integral part of daily life, Dabur has turned into a trusted household name amongst consumer across Nepal.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment