Dabur Ratnaprash celebrates Karwa Chauth with ITBP

Dabur Ratnaprash, from the house of World’s largest Ayurvedic products company, Dabur India recently celebrated Karwa Chauth with ITBP (Indo-Tibetan Border Police) jawans and their families at its Tara Devi campus in Shimla.

Making it a surprise event for the 21 husbands at Tara Devi, 21 couples got a chance to celebrate KarwaChauth. The unique campaign was carried out under the theme “Ratnaprash – Majboot Rishto ki Buniyaad.” The entire celebration was conducted maintaining strict social distancing measures.

Dabur India Limited Head of Marketing – Ethical Dr. Durga Prasad Velidindi said, “Dabur Ratnaprash ‘Majboot Rishto Ki Buniyaad’ is a memorable gift to all our real heroes. Through this celebration, we salute the Jawans for their devotion and dedication towards the nation. Seeing the face of husband is the most important element in the ritual of Karwa Chauth. Unfortunately, security forces who stay thousands of Kilometres away serving the nation rarely get a chance to celebrate Karwa Chauth with their life partners. We took this initiative to surprise them. The ladies too were thrilled to see their husbands on the auspicious occasion, making it a memorable day for all.”

ITBP Jawans thanked Dabur India for the gesture which boosted their morale.

Dabur Ratnaprash is an energy and immunity booster. The campaign was conceptualised and executed by Vritti Solutions


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising