Dainik Bhaskar ropes in Concept to power Mumbai launch

Dainik Bhaskar has launched in Mumbai. Launching a newspaper in the country’s financial capital city is no easy task, and is doubly more complex a task from the PR deliveries point of view.

Post a thorough search, the Bhaskar Group selected Team Concept as their partner to help them with brand execution goals. Concept has been exclusively mandated to manage the brand.

Leading independent integrated communication agency Concept Communication brings with it deep knowledge subject categories, coupled with a thorough understanding of the consumers’ spectrum that influence and impact its PR solutions something that matches Dainik Bhaskar’s current set of requirements – to do with their launch and future sustenance.

Commenting on the win, Vivek Suchanti, Chairman and Managing Director, Concept Communications, said “Dainik Bhaskar Group and Concept Group have a long-standing association. Trust of brands like Dainik Bhaskar, one of India’s premier brands, is of paramount importance. We are naturally very happy that they have chosen us to partner with them with such a prestigious launch. We look forward to creating a targeted and effective solution for the brand.”

Kailash Agarwal, Managing Director, Bhaskar Prakashan, added here, “We are on a journey to expand our footprint across the country and consolidate our current position of No. 1 newspaper. We were looking for strong partners who could help us launch the brand in Mumbai. We found Team Concept to be both insightful and proactive. We believe that they are the right partners for us in our journey.”