DB Corp announces the launch of Dainik Divya Marathi in Aurangabad

Regional print media giant, DB Corp Limited (DBCL), today announced the successful launch of its Marathi Newspaper Dainik Divya Marathi from Aurangabad, Maharashtra. D B Corp Ltd., now, with launch of Dainik Divya Marathi, publishes newspaper in 4 languages. Dainik Divya Marathi, Aurangabad is the 1st Edition in Marathi and the 60th Edition of the D B Corp, overall. The publication has garnered extremely encouraging reactions from readers in Aurangabad and has emerged as the most popular newspaper in the city from day 1 of its launch. Following the launch of Dainik Divya Marathi's Aurangabad edition, an edition from Nasik will be launched shortly.

Commenting on the successful launch of Dainik Divya Marathi, Sudhir Agarwal, Managing Director, DB Corp Limited said, "Undoubtedly, the response to Dainik Divya Marathi has been overwhelming from our readers and advertisers in Aurangabad city. The pre-launch surveys were one of the largest conducted in Aurangabad region and were an exciting challenge. Once again the results have reiterated our execution capabilities to meticulously plan and execute the pre-launch stages and launch the final product most successfully. The need for unbiased and fearless news daily with the sole primary interest of social and economic development of Aurangabad has emerged as the foremost observation by respondents through an intensive door-to-door survey. We are delighted that Dainik Divya Marathi has emerged as a product with very strong content appealing to diverse readership categories and we are committed to making it a superlative vehicle to participate in and promote Aurangabad city's socio-economic progress."

As part of an aggressive pre-launch campaign the Aurangabad project has been accomplished in 2 phases ' Phase I: covering intensive door-todoor survey where readers were requested to share their views of "their ideal news paper'. Over 140000 households and commercial establishments were covered as part of the pre-launch surveys in Aurangabad city. In Phase 2 households in the city were visited to book orders and generate subscriptions.

The pre-launch exercise was well supported by a powerful branding campaign to announce the initiation of the survey at every stage ' "Tumchi Marji Janoon Ghyayla Yetoye" (We are coming to know your opinion/wishes!) and "Na Galli Chi, Na Dilli Chi, Aata Chalel Tumchi Marji" (Now no wishes of any other City or Delhi, only your wish will prevail)