DDB Mudra North wins creative mandate for Pan Bahar

DDB Mudra North has won the creative mandate for Pan Bahar, post a multi-agency pitch which included majority of the leading advertising agencies. There is no incumbent agency on the account.
Known to the world as “The Heritage Pan Masala”, Pan Bahar has spanned over 50 years of existence through leadership and its belief in the excellence of taste.

The brand has a strong foothold amongst the consumers, with products like Pan Bahar, Pan Bahar Crystal, Bahar, Begum, Dilruba, Wah and Natkhat. Each of their products is manufactured with expertise, in order to present their exclusive offerings to the ever-growing customer base.

On the eve of this partnership, Akhil Jain, CEO, Pan Bahar, said, “We look forward to a fruitful, enduring legacy between Pan Bahar and DDB Mudra North. Our brand has been around for fifty years and we are excited to see what DDB Mudra North, a giant among advertising agencies, has in store for us.”

On winning the account, Sambit Mohanty, Creative Head, DDB Mudra North, said, "Pan Bahar is a brand that literally invented the pan masala category. It feels great that they have reposed confidence in us for the road ahead. It's a big responsibility and we look forward to creating some really memorable communication."

Vandana Das, President, DDB Mudra North, said, “It’s a delight to be associated with Pan Bahar, a client with a rich legacy. We look forward to partnering them into taking this brand on a growth path with a communication package that would get great exposure & would have the power to create conversations.”

Ashwani Dhingra, Sr. Vice President, DDB Mudra North said, “Our differentiated thinking on the way forward for Pan Bahar gave us an edge over others to be chosen as their communication partner. Starting with their identity, we are confident of doing some outstanding work on the brand to set a new benchmark.”