DDB Mudra picks Vishnu Srivatsav as Creative Head, South & East

A two-time Cannes Gold Lion winner, Vishnu Srivatsav, has recently joined DDB Mudra South & East as Creative Head. Joining the agencys Bengaluru office, Vishnu would be partnering Ranji Cherian, President, DDB Mudra South & East as the creative lead on the agencys client roster and would be reporting directly to Sonal Dabral, Chairman and CCO, DDB Mudra Group.

With experience of over 15 years, Vishnu began his career with RK Swamy BBDO and has also worked with leading creative agencies including FCB Ulka and Grey Worldwide. Vishnu joins DDB Mudra Group from Grey Worldwide where he was Senior Executive Creative Director.

During his 12-year long stint at Grey, he worked in every single office of the agency in India, collecting along the way, valuable experiences, businesses and of course metals from almost all the major local, regional and global award shows. Vishnu has been involved in creating brand building campaigns across categories like Automobile, Telecom, FMCG, Retail, Lifestyle, Fashion and IT.

Some of the world-renowned brands that he has worked with include Gillette, DHL, Fiat Punto, Honda Brio, Duracell, Killer Jeans, Indian Oil, Britannia, Bajaj Allianz Insurance, Dabur, Bharti Axa Insurance, Reliance Mobile, Intex, National Geographic Channel, Fox Traveller, Aircel Cellular, Lee Jeans, 3M, Dell and TimesPro.
In 2013 and 2014, his work for Duracell has won back-to-back Cannes Gold Lions, as well as a Bronze Lion. He has also been awarded with a Cannes Bronze Lion for his work on DHL in 2013. Other commendable accolades won by him include an Adfest Gold Lotus, D&AD Inbooks, One Show Merits, Kyoorius Blue Elephants, several Abby Awards and most recently, a Wood Pencil from D&AD for Writing in Press Advertising.

Adweek named his campaign as one of the worlds best print campaigns of 2014, and his recent film for Gillette was the most watched ad on YouTube during the Cricket World Cup.

On a personal front, Vishnu is a deeply passionate man. He loves X-Box, Soccer and happens to be such a big movie buff that he devours a film every single day.
On joining DDB Mudra South & East, Vishnu said, It was a chance to join one of the worlds most prestigious agencies. It was a chance to work with Sonal, whos an absolute legend. It was a chance to work on some great brands that have defined their markets. And well, here I am. Im truly excited to partner Ranji and the rest of the team to do some great work on these awesome brands, and add to DDB Mudra Groups formidable reputation for creativity.

Said Sonal Dabral, Chairman & CCO, DDB Mudra Group, Vishnu is a rare creative mind. A modern thinker and a great craftsman, his work has charmed the consumers and award juries alike. DDB Mudra Group is surging ahead with a new momentum so its just the right time for a multi-dimensional talent like Vishnu to join us. Im truly excited and confident that he will help continue this momentum and take one of our most important offices to the next level on the back of some path breaking creative work.

Adding to this, Ranji Cherian, President, DDB Mudra South & East, said, We are delighted that Vishnu is joining us as Creative Head of DDB Mudra South & East. He is a great peoples person and he is driven with passion and purpose. I wish him all the very best.