Deeper meanings - How brands celebrated Diwali 2022 on Twitter
The industry is calling 2022 a bumper festive season, where consumer sentiments and propensity to spend was high, brands went all out to tap into these sentiments, and spends were high all round. After two years of restricted celebrations amid the global pandemic, the year 2022 has seen people coming together and enthusiastically participating in the festivities.
It is this sentiment of celebrating strong bonds and togetherness that is reflected in the Diwali campaigns of 2022. Twitter India has given a glimpse of how some top brands engaged with consumers this festive season. Following are some Diwali moments that illustrate how consumer’s favourite brands brought vibrant festive vibes and cheer on Twitter...
Google asked its users to send ‘Happy DIwali’ greetings on Google Pay to someone and get floors in one’s Indi Home, a festive challenge where users get to create homes in a virtual colony and look to create the tallest structure by completing various activities.
Amazon Prime Video
The OTT major created a mish-mash video of hit Bollywood movies featuring all the big stars to celebrate staying home on Diwali and binge watch one’s favourite movies on Amazon Prime Video.
not going to any diwali party?
here’s what you need to do: decorate, dress up and watch your favourite movies while munching on all the diwali sweets!#HappyDiwali pic.twitter.com/7CvpHOfLMN
Mutual Funds Sahi Hai
The ad shows a dadi-pota pair get inspired by the new beginnings during Diwali and star their culinary start-up business, thanks to the small investments made in mutual funds over several years.
May you become a light in someone's life and spread happiness. Kyuki apno ke sapno ko sach karne wali Diwali hi to Sahi Diwali hai.#HappyDiwali#MutualFundsSahiHai#Diwali2022 pic.twitter.com/iX4NKRKGUk
Vivo India
The ad showcases how the real joy of Diwali lies in togetherness, no matter where one is. The emotional ad film shows an elderly man travelling to meet his son and his family on Diwali instead of waiting for them to make the journey.
The real joy of Diwali lies in togetherness, no matter where you are. Light up your festive season #TogetherWithJoy and create memories that you cherish for a lifetime. #LiveTheJoy #Diwali2022 pic.twitter.com/doW4D64UQ9
One Plus India
The ad campaign showcases how traditions created over time, across millions of homes, make Diwali so unique for each one of us.
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