Delhi Daredevils Players Launch New Products, Merchandise & Offers by Fast Trax

The No.1 Sports Catering Fast food chain, Fast Trax Food Pvt. Ltd further strengthened their IPL association with Delhi Dare Devils team by launching new product ‘Delhi Daredevils Rolls’, today at their V3S Mall Outlet in Laxami Nagar. In addition to ‘Delhi daredevils Paneer Tikka Roll’ & ‘Delhi daredevils Chicken Tikka Roll’, Fast Trax also launched special ‘Kids Play Meal’, ‘Delhi daredevils Merchandise’ and ‘Promotional offers’ for IPL-5.

 

For all Delhi Daredevils Lovers, with the special Delhi Daredevils Rolls, Fast trax is running a special promotional offers wherein if a customer Daredevils rolls and stays lucky they would win 7 feet original Bat autographed by Delhi Daredevils Team Players. Another interesting offer says that customer would win Free Burger/wrap/coke/dessert or much more on purchase of any three items at all Fast Trax Restaurants. Special Kids play meal has been launched with toy of the Month as Delhi Daredevils Hooter. Fast Trax launched Joint Delhi Dare Devils and Fast Trax Merchandise like Cool Mugs, Glass Sippers, Sling Bags, Photo frames and wall clock at all the stores starting just Rs. 80/-.

 

Delhi Daredevils Star Players like Irfan Pathan, Morne Morkel, Gulam Bodi, Naman Ojha, Unmukt Chand, Zafir Patel and Punit Bist were present for the launch along with Senior Members of GMR Group & Mr. Samar Qureshi, Director-Fast Trax Restaurants. Irfan Pathan first launched the ‘Delhi Daredevils Rolls’ followed by Mr. Hemant Dua, GMR group Launching ‘Delhi daredevils Merchandise’. The 7 feet Giant bat which is to be given to the winner of the promotional offer launched by Fast Trax was unveiled by Morne Morkel. The ‘Kids Play Meal’ was launched by Col. Vinod Bisht from GMR Group and the new promotional offers by Ajit Agarkar.

 

"All the Fast Trax outlets are in the IPL mood and they are reflecting Fast Trax & Delhi Dare Devils association in every corner of the outlet. Fast Trax has become Delhi’s Favorite Joint within no time. Idea was to connect Delhi’s product with Delhi’s people. Earlier people were bound to go to bar and Lounge to enjoy the IPL Matches but now Fast Trax has created the platform for all age groups to enjoy and cheer for their favorite team at all Fast Trax Outlets. We continue to fulfill our commitment of providing a menu of choice and variety to thousands of spectators, fans and families.” said Samar Qureshi, Director, Fast Trax Food Pvt. Ltd.

 

GMR Sports Head (Marketing), Mr. Hemant Dua expressed, “Delhi Daredevils is delighted with the initiative taken by Fast Trax. At Delhi Daredevils, we attach great importance to connect with the fans. We are sure that all the fans will appreciate this step by the top Indian fast food brand.”

 

The Outlets have been given a Brand new look and Feel. Starting from the Packaging material to Carry Bags to Posters, Dug outs to Table Stickers and most interesting of all is the 7 feet Original Giant Bats with autographs of Delhi Daredevils Team Players which are kept at stores, everything is defining this association. Fast Trax is also selling tickets of all Matches from selected outlets covering all four zones of Delhi (North, east, West and south): Select City walk mall- Saket, V3S Mall-laxmi nagar, New Friends Colony,  ISBT Kashmere Gate; and Moments Mall, Kirti Nagar.

 

IPL special menu at the stadium offers Vegetrax & California Burger, Mix Veg. Roll and Lamb seekh kabab roll which would be served through stalls across all zones at the Feroz Shah Kotla Stadium. The company is serving the VIP’s, Media boxes, BCCI stands and Captains Gallery with a elaborated buffet of Indian, Chinese and continental Cuisines. Fast Trax is also the Official Food Partner with Kings 11 Punjab Team.

 

Reprising the role as official caterers for sports event in India, for the fourth time, after catering for Delhi Daredevils Team in 2011,the Commonwealth Games in October 2010 & Hockey World Cup in March 2010; Fast Trax is all geared up for a successful IPL 2012. Already the No.1 Sports Catering Fast food chain has exceeded the expectations by selling over 1 million burgers in just one year.