Dental care startup Smiles.ai rebrands as Dezy

Having strengthened its foothold as a premium specialist in the dental care industry, dental health solutions start-up Smiles.ai has rebranded itself as Dezy with ambitious plans to launch 300 clinics and clock in an annualized revenue of INR 300 Cr by FY 25. The rebranding reflects the D2C brand's commitment to offering the best dental health services through cutting edge technology which will ensure transparency and ease of treatment right at the patients' doorstep. Dezy, a distinguished specialist brand, excels in curative, cosmetic, and preventive seamlessly integrating human expertise with cutting-edge smart technology. The overarching aim is to provide utmost clarity through every step of the dental care journey - diagnosis, course & duration of treatment along with pricing transparency to help consumers best plan their c devoid of any surprise billings. 

The dental care startup has officially adopted the name Dezy after several months of brainstorming to highlight the fact that it is ushering in an era of making dental care easy that is high on efficacy. A significant shift from Smiles.ai, the new brand name sets it apart from all others in the category, signifying its evolution as a new-age, innovative dental care provider. It offers products and services grounded in science to ensure precision dentistry through qualified specialists and superior dentistry tools ensuring quality treatment. Dezy marks a shift away from the fear and misinformation surrounding dental care, helping build further confidence and trust in the brand.