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Dentsu Creative Impact strengthens team

Dentsu Creative Impact, the flagship creative division from Dentsu Aegis Network, is buzzing with new wins. And in a bid to ensure that the agency is well equipped to service its existing and new brands, the agency has announced a host of new talent acquisitions.

The beefing up of the team has happened across functions, ranging from strategic planning to account management and creative. Incidentally, the appointments come on the back of the recent client wins such as Maruti Suzuki, Carlsberg and a set of soon-to-be announced brands (watch this space!).

In the Creative function, the agency has roped in Sundar Iyer as ECD – Copy. Iyer will form the creative leadership team along with Sumitra Sengupta (also, ECD – Copy, who joined Dentsu Creative Impact about 2 months back) and Deepak Singh (ECD – Art), whose appointment was announced a few months back. Both Sundar and Sumitra join in after their recent stints at JWT, bringing in tremendous energy and expertise from their cross-category experience.

On his new role and expectations Sundar said, “Great work can only come from collaboration which seems to be inherent to the way this agency functions. It’s a place that doesn’t have to unlearn to be ready.”

Sumitra added, “Two months, and Dentsu Creative Impact has already broken my preconceived notions about it. It’s a great place to work at this time. The client is open to innovations, actually demanding it and I’m working at the best place that can provide it.”

On the Account Management side, Dentsu Creative Impact has roped in Arvinderjit Singh (previously at JWT) as Vice President, who along with Hindol Purkayastha (also Vice President), will bolster the function and bring in greater depth and strength. Both Hindol (previously at Publicis) and Arvinder bring in a wealth of automotive category experience from their previous stints.

Arvinder says, “The sands of engagement as a creative partner have shifted and our industry is going through tremendous change. Working with an agency like Dentsu Creative Impact that not only recognises change but embraces it, is very exciting.”

On his joining Dentsu Creative Impact, Hindol said, “It’s rare we get a chance to build and create internal ecosystems to mirror our client needs. This is exactly what we are doing around our clients. I am also excited on utilising Dentsu’s strengths in digital and new media to create advertising that actually touches people’s lives.”


In Strategic Planning, Shveta Singh has come aboard as Vice President – Planning. She will work with Kartikeya Srivastava, Senior Vice President, Strategic Planning. Coming from a pure-play digital background, Shveta (ex-Cheil, ex-Havas) brings new age skills to combine with her intuitive understanding of brands and people. Shveta’s take on her new stint is, “For me, crossing over the digital divide was the next logical step because the future will have no such divide. A new approach to strategic planning is the need of the day. And, Dentsu came across as the right place with the right vision and a set of people who are already breaking the mould of traditional agency planning. Looking forward to some exciting work…”

Talking about the exciting new additions to the team Narayan Devanathan, CEO, Dentsu Creative Impact Group said “Great work happens when people commit to constantly raising the bar. At Dentsu Creative Impact, we’re doing that by first raising the bar on the talent we’re bringing together, across functions. Across Creative, Account Management, Planning, we have a first-rate second rung in place at Dentsu Creative Impact to sustain the momentum that we have going now.”

Echoing a similar sentiment Amit Wadhwa, Branch Head, Senior Vice President, Dentsu Creative Impact, said “It’s been great going for Dentsu Creative Impact especially in the last year or so, and one way we can really continue this upward journey is when we have the right people around. And when we were looking to expand our team this was precisely the thought in our head. We are excited about the fresh thinking and energy that all these guys bring and I am looking forward to working with all of them.”

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