Dentsu Creative India showcases how Honda is connecting with GenZ

Dentsu Creative India has launched a fresh campaign for Honda Cars India. Titled ‘A Honda Goes Beyond’, the campaign aims to connect with brand enthusiasts and a new generation of customers. The campaign underlines the brand’s philosophy of ‘Durability, Quality and Reliability’. 

The objective was to develop a communication that celebrates the bond that the customers have with Honda. In addition to this, the film also highlights the brand’s offering of innovative and futuristic technology products, which makes the driving experience not only safe, but also exciting and superior.

Watch the campaign: 

https://www.youtube.com/watch?v=cVt_r-VwayI

Commenting on the campaign, Ujjwal Anand, Executive Vice President, Dentsu Creative India, said, “Honda’s promise to its customers is to go the extra mile, to make sure that every Honda journey is a joy and delight for them; and this goes way beyond just the drive, the engineering, and the cars. It is a commitment to every side of the ownership experience. Honda aims to fulfill all expectations, delighting its customer at every touchpoint throughout their relationship, and therefore, ‘A Honda Goes Beyond’.”

Auryndom Bose, Group Executive Creative Director, Dentsu Creative India, added here, “Honda has always stood for engineering that holds true to the experience of the product. Whilst the category codes of automobile advertising are loaded with mostly rational depictions, this new brand campaign for Honda is our way to transcend beyond the conventions and create an emotionally evocative communication that appeals to the heart and impacts the consideration for the brand.”

Takuya Tsumura, President and CEO, Honda Cars India Ltd, commented, “The current campaign is a celebration of the bond that the customers share with Honda and the company promises to go beyond in everything that they do. Honda’s journey in India has been nothing less than spectacular and the credit goes to our customers who have bestowed their trust in Honda’s premium cars for the last 25 years. It has always been our endeavour to keep customers at the center of our products and services.”

Campaign Credits:

Group Executive Creative Director: Auryndum Bose

Executive Creative Director: Neharika Awal 

Creative Team: Auryndom Bose, Neharika Awal, Timothy Rufus, Inderpreet Singh 

Planning Team: Snigdha Bose

Account Management Team:

Executive Vice President: Ujjwal Anand 

Vice President: Akshat Singh 

Account Director: Sanjeet Kumar 

Account Executive: Rishika Kakkar 

Associate Vice President, Films: Aamir Khan 

Director (of the film): Dhruv Grover 

Producer: Shurjo & Harry Bal

Production House: ESP Films