Dentsu India’s social cause continues with One Day for Change

Dentsu India recently marked yet another milestone on its path to sustainability by celebrating the latest edition of its flagship volunteering initiative – ‘One Day for Change’. Aligned to the network’s 2030 Sustainability Strategy, the seventh iteration of this initiative was themed around one of the network’s global sustainability pillars – ‘Fair and Open Society’.

‘One Day for Change’ is dentsu’s annual initiative driven by its commitment to create solutions to impact business and society positively. This year, the event focused on cultivating a more diverse and inclusive community through activities that empowered individuals to think, feel, and act with empathy and mindfulness. 

On October 4 and 6, 2023, a two-day event was organised at dentsu offices in Mumbai, Gurgaon, Bangalore, and Pune. Indoor and outdoor activities were planned in collaboration with Giftabled, an NGO that focuses on life skills, fine motor skills, and perception for children with autism and developmental delays. The event drew enthusiastic participation from over 478 employees contributing over 1,434 hours across the two days.

The outdoor activity emphasised the importance of eating nutritious meals and creating healthy and hygienic behaviours in children. It also provided them with the necessary knowledge and abilities to care for themselves, prevent illness, and live better lives. The indoor exercise, on the other hand, was designed to address the issues connected with sensory processing and perceptual skills that are frequent in children with cognitive deficits and autism. It gave volunteers the opportunity to design games for children who struggle with sensory processing and perceptual skills utilising colours and sensory aspects. 

Commenting on the event, Harsha Razdan, CEO, South Asia, dentsu, said, “Sustainability is not just an idea; it is a way of being. At dentsu, our social impact goals are driven by our commitment to offer people-centered transformations that shape society. Our priority is to empower people – in business and beyond. As a leader in the space, we are privileged to have the expertise to influence people, making it our moral responsibility to ensure that opportunity and equality are provided as fundamental rights. They are not meant to be earned, but rather to be owned. Our goal for ‘One Day for Change’ 2023 was to give this vision a boost, modify preconceptions, and embed the values that drive an open and fair society for all.”