Denver ropes in Superstar Baadshah Kichcha Sudeepa as its brand ambassador
Denver, the premium fragrance brand for men, has recently signed up Kannada Superstar Sudeep as its new brand ambassador. Through this association, Denver aims to explore and leverage the massive untapped opportunities for fragrance brands in the Karnatakaand nearby market. It alsoplans to launch a TVC featuring Sudeep to further strengthen its positioning as a premium player in the Deodorant & Men Grooming category across Karnataka.
Denver is a leading brand from the manufacturing hub Vanesa Care, and offers a wide array of perfumes and deodorants under male grooming category. By collaborating with Sudeep, not only itendeavours to become a brand that connects with the aura and style of today’s millennial generation, but it also strives tocement its stance as a leader in this space, showcasing international standards of perfumery. Baadshah Kichcha Sudeepa is one of the most admired celebrities in Karnataka, and this synergy is expected to augment Denver’s brand recall value to another level among its target audience.
Speaking on the appointment, Saurabh Gupta, Director (Marketing &Sales) – Denver, said, “We have been fortunate enough to create deep inroads within Hindi-speaking and Telugu markets by associating withleading stars like Shahrukh Khan and Mahesh Babuas our brand ambassadors. This time also, we were on the lookout for an equally loved celebrity fromKarnataka to further enhance our footprint within the region.”
Mr. Gupta further added, “We are delighted to announce thatKichchaSudeepa, one of the most well-known superstars within the Sandalwood film industry, is now on boardwith Denver as its new brand ambassador. As an icon and an idol for the region’s youth, he stands out as the perfect fitfor the brand. We are confident that this association will enable us to reach out to and capture a muchlarger audience, thus significantly accelerating our growth in Karnataka.”
Baadshah Kichcha Sudeepa said, “Since its inception, Denver has strived to be a niche player in a competitive market. It has been making consistent efforts to be unique, especially when it comes to relating and connecting with its young target audience. I am happy to be the face of a leading brand like this, and excited to be a part of its growth trajectory. I look forward to a successful and long-standing synergy with Denver, and hope to catapult this brand to new heights going forward.”