Dermalogica India launches its newest, Skin- We Treat It All Campaign

Professional skin care brand, Dermalogica India, has launched its latest Campaign, Skin – We Treat It All. The campaign showcases Dermalogica’s expertise in creating custom skin care solutions for consumers based on their distinct skin concerns.

Consumers today are more aware and experimental than ever before with their skin care regimes and are willing to invest time and money to find solutions for their skin concerns. ‘Skin-Shopping’ is the new trend, with consumers trying different products hoping to see rapid results. Dermalogica India’s Skin - We Treat It All campaign highlights the role of professional skin care in achieving an individual’s healthy skin goals. Rooted in the expertise of the treatment room, Dermalogica’s products and services are designed using feedback and inputs from our tribe of 100000+ skin care experts across the world.

Dermalogica is the leading professional-grade skin care brand in India and across the world, trusted by skin experts in more than 100 countries. The brand is known for its wide range of treatments and products, which can be used to create personalized skin care regimes based on unique skin concerns and goals.

In the newest campaign, the brand highlights its range of services to target conditions like dullness, dehydration, oiliness, acne, pigmentation, and signs of ageing.

The main campaign video shows, Dermalogica India’s brand ambassador, Actor Neha Dhupia along with models receiving Dermalogica PROSkin treatments by Professional Skin Therapists – each treatment targeting their unique skin concerns. This will be followed by a series of videos highlighting services for individual concerns along with a print campaign.

Actor Neha Dhupia, Brand Ambassador, Dermalogica India said, “I have been using Dermalogica products and treatments for almost 2 decades now and have been recommending them to everyone I know. Dermalogica has solutions for all skin concerns - be it ageing, dryness, pigmentation, dullness, dehydration making it one of the best solution-oriented brand.”

Speaking about the new campaign, Mr. Pushkaraj Shenai, Head, PROBeauty Brands Unilever, said, “Dermalogica was launched by Jane Wurwand, a skin therapist herself to help consumers achieve their healthiest skin. Our wide range of PROSkin treatments and home care products are designed to suit the needs of different skin types. The products have been created after extensive research by the International Dermal Institute. Formulations are made with new ingredients and powerful blend of actives to deliver optimal results for different skin concerns. Through the latest campaign, our aim is to reach consumers and accompany them in their journey to healthy skin.”

Along with the film, the campaign will be promoted across print and social media platforms and OOH advertising across all major salons and retail stores.