Dermalogica India urges consumers to #GetInTouchWithYourEX
Relationships can be complicated and no matter now healthy, can come with their unique set of experiences. Everyone who has been in a romantic relationship whether good or bad, definitely has something to say to their EX. As part of this digital campaign, Dermalogica India has unveiled a series of posts urging consumers and followers to send a message to their EX via their page. The winners with the most creative letters will be gifted Dermalogica products. Talk about closure!
The campaign was led through Dermalogica India’s brand ambassador, actor Neha Dhupia, who went on her handle to share a message that she has sent to her EX. This was followed by consumers and followers of the brand, sending their messages to their exes through Dermalogica.
During the big reveal, the brand shared that the only EX their consumers/followers need to get in touch with is Dermalogica’s EX-foliant!
The iconic Dermalogica Daily Microfoliant is a Rice-based powder exfoliant that helps achieve brighter, smoother, and healthy glowing skin by removing dirt, debris, and impurities from the skin. The combination of Rice Bran, White Tea, Licorice, and colloidal oatmeal help balance uneven skin tone and calm the skin. Starting at a price of INR 975 for 13g, the best-selling exfoliant is gentle enough for daily use.
The quirky and unconventional campaign is designed to encourage consumers to take care of their skin and live their best lives in their healthiest skin.
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