Dhanuka Group launches India ka Pranam Har Kisan ke Naam

Agri-input major Dhanuka Group has launched a unique brand campaign ‘India ka Pranam Har Kisan ke Naam’ to mark the 42nd foundation day of the company. 

The campaign is dedicated to acknowledging the sweat and toil of the  hardworking farmers of India and celebrates their contribution in nation-building. 

“From 'ship-to-mouth' syndrome of the 1960s to a net exporter of food grains, we  have a lot to be proud of. It is primarily due to the tireless efforts of our farmers  that we are in such a sweet position in comparison to some other nations that are  undergoing severe food shortages amidst the global turmoil." said Mr. R. G.  Agarwal, Chairman, Dhanuka Group. 

The campaign “India Ka PranamHar Kisan Ke Naam” highlights the journey of our farmers and salutes them for their tireless work. Indian farmers battle many adversities year on year to ensure that enough food is produced to feed not only  the entire nation but also export to other countries. 

"Our campaign India Ka Pranam Har Kisan Ke Naam is an acknowledgment of the  tremendous hard work of our farmers and through this campaign we salute them  for their enormous contribution.” Mr. Agarwal said. 

The Group has also launched a new TVC as a part of this special campaign, which  will be displayed throughout the country. The campaign is being promoted on  print, television and digital platforms across the country. 

“Right since our inception, we at Dhanuka have been at the forefront of contributing our best for the betterment of our farmers. We work with an aim to provide products that enable farmers to protect their crop, increase the yields  and profits.” Agarwal said. 

Around 60-70% of India's population is involved in agriculture and allied activities  and the progress of the nation depends on their wellbeing. Dhanuka has released  this campaign at a time when the country is celebrating Azadi ka Amrit Mahotsav to celebrate the 75th Independence Day of the nation. “On the occasion of the 75thIndependence Day of the nation, we salute our Kisan and jawans and  remember the slogan of ‘Jai Jawan, Jai Kisan’ given by the honorable late Prime  Minister Lal Bahadur Shastri, which is relevant even today,” Agarwal said.