Di-Mentions launches ‘unique online offline integration Little Santu’ for Essel World

As the advertising world goes into a frenzy ahead of Christmas, Di-Mentions, a leading digital marketing company to take things a notch above, launched a unique online-offline campaign ‘Little Santu’ for Essel World,  one of the biggest amusement park in the country. This cracker of a campaign is sure to attract visitors to generate more traffic in the social media space as well.

Offering their services to Essel World, , the agency decided to twist the concept of Santa coming alone with surprises every year to introduce a new partner this year, ‘Little Santu’, coming to the park with Santa. This means, there’ll be double the gifts and double the fun altogether this time around in Essel World and Water Kingdom both. The pudgy little Santu is dressed in a yellow coat and looks mischievous. 

But this isn’t all. This ‘Little Santu’ will bring a cute little twist to the event by asking on-ground users to play an interesting game and seek him to win rewards. This challenge of finding little Santu will also be extended on the brand’s social pages with a fun microsite. The online fans will have to seek Little Santu on the microsite by unlocking different rides in a digitally replicated model of EsselWorld itself.Lucky winners will win attractive gifts like mobile phones, gift vouchers, free tickets to Essel World & many more. Moreover, children are allowed free entry in both these parks between 24^th December, 2016 to the 7^thof January, 2017. So much to make this Christmas truly unforgettable for all Essel World fans.

Quoting on this plan, Mr. Pankaj Chavan, Head of Marketing, Essel World says,”Welcoming this season of festivities – ‘Season of  joy’ at the park, we are glad to present such a unique campaign for our guests. I am delighted to present our beloved ‘Little Santu’ who through his cuteness will keep our little guests engaged. Christmas has always been an endearing festival and this year through this spontaneous and entertaining game we aim to fuse both the physical and virtual worlds togetherand also enhance the fun quotient of our patrons.”

Anoushka Adya, Founder & Partner, Di-Mentions Studio, says, “As an agency we have always believed in strategizing 360 degree campaigns that lead to solid online and offline integration. A big creditalsogoes out to our clients for their relentless support in backing our vision each time. We are all very excited about ‘Little Santu’ and look forward to creating a new benchmark for Christmas at EsselWorld. This particular strategy has tremendous scope to reach out to the new and captive audiences of EsselWorld in a fun way. We are going all out to do our best for it”.

This path breaking offline and online integration is expected to go a long way in redefining the way events and activities circling around festivals are perceived in the modern advertising world.