Digital Marketing is Growing Fast: A Look from Our Desi Point of View

Digital marketing is getting really big these days. It's not just a trend; it's an important part of business. At PromotEdge, we get the Indian market because we are "Digitally Desi." Here's why digital marketing is growing so fast in India:

1. Everyone Has a Mobile Phone: People of all ages, men and women, everywhere are using mobile phones. Here's why:

• Cheap Internet: Now, everyone can use the internet because it doesn't cost much.
• Affordable and Good Mobile Phones: With the price of smartphones going down and the technology getting better, everyone has one.
• Mobile Phones Do Everything: People use them for work, fun, or anything else. Mobile phones are everywhere.

2. It's Easier for Brands to Reach People: Digital marketing helps brands find and talk to the people they want to sell to:

• Targeting Small Groups: Brands can talk to specific groups of people, making their messages more effective.
• Saving Money on Travel and Talk: Travel is costly, but digital marketing if done properly, is cheap and easy.
• Less Costly than Traditional Media Materials: It's cheaper than using print/ display advertisements.
• Reaching Many People Fast and Cheap: Brands can reach out to a lot of people in minimal time because of the speed and convenience of digital marketing, where they can talk to many people quickly and at a low cost.

 At PromotEdge, we're part of this growth, and we get what it's like in India. We're not just giving you talk; we're here to make digital marketing fun and real for everyone, showing the many sides of India. In a world where good content and smart technology are king and queen, digital marketing isn't just doing well; it's leading the way.

By Vinay Agarwal,Strategic Business Head,PromotEdge