Digital talent hunt 'MOBisur' receives outstanding response!

Hungama Digital Media Entertainment Pvt. Ltd.  along with ITC’s leading personal care brand, Vivel Face Wash and world renowned Indian musician Shankar Mahadevan in July 2012 launched India’s first truly digital talent hunt - Vivel Face Wash presents “MOBisur” to give millions of  Indians an opportunity to pursue their dream of becoming a singing star. MOBIsur has received a phenomenal response since its launch with over 4,50,000 call-ins on IVR and more than  6,00,000 entries on the website. Keeping alive this promise, MOBisur has extended the entry dates till midnight Sunday, September 16th 2012.

 

Speaking on the occasion, Shankar Mahadevan, renowned composer & singer and a much admired role model for music aspirants, said, “ It’s amazing how three simple words – Mobile, Internet and Sur have come together harmoniously with MOBIsur and the remarkable response received solidifies our faith in this unique talent hunt.

 

We are overwhelmed by the amazing response MOBIsur has received and in light of the promise made to all, we have decided to extend the last date of entries. MOBisur intends to reach out to the remotest areas of our country and discover untapped talent. With Hungama, ITC and T-series we aspire to make one aspirants dream come true.”

 

India’s first truly digital talent hunt enables participation from anywhere in the country; all that a participant requires is a mobile phone or an Internet connection. This unique property empowers the participants to break the queue and forego travelling to the nearest city for an audition. The winners of the contest will get an opportunity to record an album with Shankar Mahadevan which will be released by T Series and Hungama. The winners will also receive 5 lakh rupees cash prize.

 

The property was launched by the renowned singer & composer Shankar Mahadevan, Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Ltd; Bhushan Kumar, MD , T Series and Neeraj Roy, MD & CEO Hungama Digital Media Entertainment at a press conference held in Mumbai  today. T-series, India’s largest music label is the official music partner for the property, which elevates the talent hunt to an even higher platform.

 

The contestants who clear the first stage of the auditions will be given specific tasks by Shankar Mahadevan. Based on their performance in the tasks and the votes secured for each task, they will be chosen for the next round. There are three tasks in all and after clearing all three tasks the contestants make it to the final round, which is the On-Stage Performance. 10 Finalists chosen on the basis of Shankar’s scores as well as votes will be flown down to Mumbai to perform in front of Shankar Mahadevan and two other prominent personalities, where the final two winners will be announced.