DIGIXX Day 2 Round-up. A day devoted to Mobile Marketing & DIGIXX 2022 Award winners

After a day devoted to Influencer Marketing on Day 1, Day 2 of the 6^th edition of DIGIXX Summit & Awards 2022 saw another round of wide-ranging topics dominating the Digital ecosystem today.

Our industry leaders envisaged how the cookieless world will be for advertisers and how they can pivot their hyper-personal targeting strategies, while optimising use of first party data. Programmatic, Artificial Intelligence, Connected TV – these and other tools will soon become more commonplace and enhance marketing strategies. Already Connected TV is giving marketers an opportunity to tap the digital streaming space. Our Industry Experts shared their mantra to be on top of the market gameplan here. The Industry leaders also decoded how AI is transforming the future of digital marketing and what we can expect in the coming times.

No conversation on Digital is complete without including mobile marketing strategies. Be it consumer engagement, connecting with the Gen-Next, drawing up hyper-personalised strategies – mobile marketing plans have to be nimble.

Day 3 of DIGIXX 2022, being held today (April 8, 2022) from 2 pm onwards, will put the spotlight on Mobile Marketing. The day’s proceedings will commence with a special keynote address by Vasuta Agarwal, SVP &Managing Director, Asia Pacific, InMobi, on the topic ‘How Brands can win Gen-Now with Mobile Marketing’.

This will be followed by industry experts sharing the means and methods to ensure Brand Safety in a rapidly evolving digital ecosystem. The concluding panel discussion will delve into ‘Optimising Consumer Engagement and Hyper-personalisation for Mobile Marketing’.

And that’s not all, the much awaited DIGIXX 2022 Award winners will be unveiled post the day’s discussions. So, do not forget to log in, lest you miss out on who are the movers and shakers of India’s digital ecosystem today.