Dinamalar.com gets 1.8 Mn uniques on 22nd May

Dinamalar.com, the numero uno Tamil daily website in the world, received a whopping 1,875,330 unique visitors on 22, May 2012. In a bid to help students to effectively utilise their summer vacation, the publication website further extended its educational repository this year to include a more comprehensive access to education-related resources.

 

In the last few years Dinamalar.com has witnessed a rapid increase in the student community accessing its informative pages. According to the widely acknowledged Alexa rankings, on 22, May 2012 the website catapulted to the 995th position, leaving behind all the leading publication websites in the country. Incidentally the website attracted 2,169,302 visits and a mammoth 9,763,969 page views in a single day.

 

This year Dinamalar.com’s initiatives for students also included an interactive live career counselling session with leading career specialist Dr.Jayaprakash Gandhi. A 4 hour call-in and live chat session, the initiative recorded a massive turnout of more than 5000 unique visitors. The surprise element during the dial-in conducted this year was the calls that came in from students living in Singapore, Dubai, Malaysia and Muscat.

 

Elaborating on the publication website’s efforts to consistently provide students with a comprehensive repository of educational resources, L.Adimoolam, Director, Dinamalar.com stated, “We’ve always made sure that Dinamalar.com facilitates increased knowledge transfer, because we feel it is very critical for youth development. Student empowerment has always been the focal point of all our educational initiatives. Be it our educational feature kalvimalar.com or our education-centric online developments, Dinamalar.com has remained deeply sensitive to helping students find solutions for fulfilling their career aspirations.”

 

Pioneering various student-centric initiatives, the website’s increasing youth traffic is just proof of its burgeoning popularity among Gen Z.

 

And to further enumerate the website’s pioneering efforts, Balasubramanian.S, Head – New Media Marketing, Dinamalar.com stated, “It’s now a widely acknowledged fact that Dinamalar.com is a forerunner for various new initiatives. Every year we strive to bring out something new to keep our readers interested and informed. Be it the unveiling of our Android apps (specifically for mobile & tablet), which has recorded 1,00,000 downloads, to our Apple apps, which attracted 50,000 downloads, we’ve always believed in constant innovation. And when we think of the future, how can we ignore the needs of our next generation of readers. Students today are certainly spoilt for choices and our aim has always been to guide them towards making the right decisions.”