Discovery expands its network portfolio; Launches Tamil language feeds!

Discovery Networks Asia-Pacific announced the launch of Discovery Channel Tamil in India. A dedicated 24-hour channel in Tamil language, it will target Tamil speaking viewers in Tamil Nadu and rest of the country. With this launch, Discovery Networks Asia-Pacific expands its portfolio to seven channels in India ' the flagship Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery HD World and Discovery Channel Tamil.

To commence from August 15th, Discovery Channel Tamil will feature programmes across various genres ' adventure, survival, science, engineering, natural history, investigation, technology, which will be scheduled as per Tamil viewers' preference. Adorning a new and unique look, the network will have independent advertising inventory, thus allowing local Tamil Nadu advertisers to buy network's air time. The network will also be a strong advertising platform for national brands targeting Tamil Nadu audience. This network will be available on both analogue and digital platforms.

Announcing the launch, Rahul Johri, senior vice president and general manager ' South Asia, Discovery Networks Asia-Pacific said, "The viewership pattern in Tamil Nadu and rest of India is contrasting and demands customised product offerings. Our intensive research with the Tamil Nadu viewers has encouraged us to launch a dedicated new channel in their native language with focused programming. I am confident that both local and national advertisers targeting unique and quality audience will find the network a compelling advantage."