Discovery Kids all set to offer entertainment & learning

Discovery Networks Asia-Pacific is all set to refresh the kids’ television genre with the launch of its new and distinct offering for the 370 million children in India–DISCOVERY KIDS. The eighth channel in the Discovery India portfolio promises to deliver a fun, enriching and transformative experience for kids in the age group of 4-11 years.

 

Missioned to ignite kids’ imagination, the channel will cover a variety of programming ranging from iconic global content to multiple India-themed series. Committed to offer a comprehensive viewing experience and cater to diverse demands of Indian kids, the programming formats will include highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science. 

 

Rahul Johri, senior vice president and general manager - South Asia, Discovery Networks Asia-Pacific, said, “Discovery Kids will offer Indian children an entertaining way to satisfy their natural curiosity and promises to ignite their imagination through stimulating programming. It will form the bedrock for development of their social, cognitive, emotional and personal skills. The channel will usher in a new wave of kids’ entertainment in India – one which will have them engaged and their parents satisfied.” 

 

Targeting appointment viewing, the channel will have distinct morning, afternoon and evening schedules keeping in view the relevant viewer segments ranging from pre-schoolers to tweens. A reflection of the vacuum for programming that blends entertainment and learning, DISCOVERY KIDS has gained availability across India on both analogue and DTH platforms including Dish TV and Videocon D2H. 

 

The core values of DISCOVERY KIDS include playful (by stimulating learning and imagination in a fun and innovative way), smart (by giving creative surprises for enquiring minds), transformative (by providing an immersive world that sparks wonder and curiosity) and learning (by creating a trusting and engaging environment). 

 

Discovery Kids programming slate features fun, enriching and entertaining programmes such as KIM, Rudyard Kipling’s famous hero. ADIBOO ADVENTURE unveils all the puzzling questions that can bother a kid’s mind. PAPYRUS, a story of a courageous boy and his magic word that defends the ancient Kingdom of Egypt. Bindi will take us to every corner of the globe to meet her wonderful world of wildlife in BINDI THE JUNGLE GIRL. With Sally’s intelligence and detective skills, no mystery or case is too hard to solve, with a dash of Bollywood flair in SALLY BOLLYWOOD. THE LEGEND OF ENYO takes kids on a spectacular journey of fantasy, fun and wild adventure. Gali Cricket takes on a whole new exciting and colourful avatar in the unique animation series HOWZZATTT. DEX HAMILTON is a world-famous alien entomologist and wildlife adventurer quelling some of the grossest and intriguing creatures of the universe. WILD KRATTS is an animated series that explores the coolest creatures from the oceans to the trees.