Discovery Travel & Living to re-brand as 'TLC'

Discovery Networks Asia-Pacific today announced the launch of TLC, a premiere lifestyle channel, which will replace Discovery Travel & Living from September 01. TLC will adorn a much hipper, trendier and cooler look and the viewers will enjoy a bigger, better, bolder channel with new faces, new genres and new places.

Rahul Johri, senior vice president & general manager, India, Discovery Networks Asia-Pacific said, "TLC marks the beginning of a refreshing journey. It will add a new dimension to lifestyle programming by introducing innovative formats, spunkier hosts and swankier locales; promising ultimate viewing experience."

Globally TLC will be available in over 75 countries by early 2011, making it one of the most widely distributed lifestyle channel brands in pay-TV.