Dish TV focuses on Bengali audience; Launches Zing'

Dish TV, Asia’s largest direct-to-home service provider, has always been at the forefront of development with its path-breaking initiatives. In 2003, when Dish TV, the pioneer in DTH industry, launched India’s first DTH service, not many people knew about this technology and how it would change their lives. Now, a decade later, with phase III and IV of digitization around the corner, Dish TV today announced the launch of “Zing”, an exciting New Brand which has been specially conceptualized and customized keeping in mind new regional viewers that are moving over to the digital platform.

Zing, a first-of-its-kind idea, is part of Dish TV’s strategy to constantly search for newer ways of reaching out to specific viewers and engaging with them through relatable content. With Zing, a customer will now be able to choose from a number of exciting packs which will include all available Bangla channels.

Besides the content all Above-the-Line (ATL) and Below-the-Line (BTL) advertising, packaging and other marketing activities will be available in Bangla.

Speaking on the occasion, Mr. R.C. Venkateish, Chief Executive Officer, Dish TV India said, “The cable digitization process has fueled the growth for all DTH operators in the country with more households shifting to a digital base. Dish TV has always been at the forefront of offering unique services and innovative products to its viewers. As industry leaders and pioneers of the DTH sector we are again thrilled to be the first to introduce an entirely new brand Zing for the benefit of our esteemed customers in West Bengal.”

Salil Kapoor, Chief Operating Officer, Dish TV India added, “TV content consumption preferences are different across various states of India. Zing is a unique initiative where a complete new brand is being launched to address this need for regional content. Now not only will packages cater to specific audiences across states, but even communication will be in the customer’s language of choice.”