Dish TV partners with Shemaroo to bring laughter therapy on Videocon d2h
Dish TV India Ltd has introduced the Comedy Active service on its Videocon d2h platform. This value-added service is being offered in partnership with Comedywalas, a division of Shemaroo Entertainment Ltd, and promises to tickle the funny bone of customers throughout the country.
Comedy Active service is being offered to the subscribers with a free preview of 2 months after which the viewers can continue to enjoy the comedy shows with a nominal subscription price of Rs 35 + GST.
With the launch of this new service, viewers will now have access to ad-free, 24x7 laughter-packed, handpicked comedy content. Subscribers will get an opportunity to enjoy some of the classic comedy shows, spoofs, gags and stand-up comedy, which will provide light-hearted entertainment for all age groups. Comedy Active will also offer original content, created especially for this service along with some of the most popular comedy shows of all times like, ‘Tu Tu Main Main’, ‘Chamatkar’, and ‘Ye Jo Hai Zindagi’.
Announcing the new service, Anil Dua, Group CEO, Dish TV India, said, “We are thrilled to extend Comedy Active service on our Videocon d2h platform after having received a positive response from our viewers on DishTV Platform. With this announcement, Comedy Active service is now available to our entire subscriber base of 29 million. We have always focused on enhancing our product portfolio and value-added services to bring uninterrupted 24x7 entertainment to our viewers. Our partnership with Shemaroo to launch Comedy Active Service on Videocon d2h platform reiterates our commitment to providing unique content and best TV viewing experience for our viewers.”
Sugato Banerji, Head - Marketing, Videocon d2h, added here, “We have always focused on delivering the best value proposition to our customers along with novel entertainment initiatives. The launch of Comedy Active service on our Videocon d2h platform reiterates our commitment to bring handpicked quality content for our viewers of all age groups. Taking ahead our existing partnership with Shemaroo, we are sure this new offering will add to the fun and laughter amongst our viewers across the country.”
Speaking at the launch, Hiren Gada, Chief Executive Officer, Shemaroo Entertainment, shared, “We are very excited to launch Comedy Active service with Dish TV India on its Videocon d2h platform. Comedy shows on television are a way for audiences to de-stress from the otherwise hectic life. Comedywalas is an initiative by Shemaroo to bring together high quality comedy content by curating and creating rib-tickling programmes. We also use our exceptional programming expertise and associate with stalwarts in comedy to produce some original comic gems. We are sure that this right mix of classic and new comedy shows will be loved by the audience.”