DishTV adopts ‘game changer’ tariff order of TRAI
DishTV has announced an entertainment bonanza for its subscribers and has also partly adopted TRAI’s new tariff order, which is in litigation by some section of the broadcast industry.
DishTV has launched its latest initiative, called ‘Mera Apna Pack’, at Rs 8.50 per channel, reflecting the true spirit of value, affordability, reachability, and empowering customers with the freedom of choice.
The ‘Mera Apna Pack’ initiative provides subscribers the ultimate flexibility of channel selection to curate the best suitable pack. Customers can opt for popular channels by paying Rs 8.50 per channel over and above the basic service pack. Customers can also choose popular ‘High Definition’ channels priced at Rs 17 per channel.
Speaking on the occasion, Anil Dua, Group Chief Executive Officer, DishTV, said, “We are delighted to announce the ‘Mera Apna Pack’ initiative for our esteemed customers and enable them to exercise the freedom of choice in viewing their favorite television content. While ‘Freedom of Choice’ has been claimed for many decades, this initiative will truly empower consumers to choose from amongst the bouquet of channels and pay for only those channels that they would like to watch. This will also be in tune with TRAI’s new tariff regulations, an attempt to make channel pricing flexible yet affordable.”