Disney Star seals INR 150-160 CR Sponsorship Deal with Coca-Cola

The official broadcaster of the upcoming ICC Men’s Cricket World Cup, 2023 and the current going Asia Cup, Disney Star, has secured a sponsorship deal which is worth INR 150-160 Crore with Coca-Cola. Other major sponsors are Mahindra Auto and Hindustan Unilever.

A senior industry expert said: “With the upcoming festive season on the horizon, it presents an exciting opportunity for a beverage brand like Coca-Cola seeking to be an integral part of the nationwide celebrations in millions of households.” On Sept 10^th, the second round of the Asia Cup 2023 is going to begin, and the finals are to be held on September 17^th.  From October 5^th to November 19^th, The ICC Men’s Cricket World Cup 2023 is set up to be held. Its one of the biggest cricket seasons of the country.

Arnab Roy, Vice President- Marketing, Coca-Cola India & SouthWest Asia said: "ICC World Cup is the world's second-largest sporting event; you've got the FIFA World Cup and then you've got the ICC World Cup. Based on the brands that we have (all our mass brands), mass-reach platforms are very important. And nothing is bigger than this. But at the end of it, when you're activating these brands, you have to think about what your business objective is. Like, for us, if you take Coke, Thums Up or Sprite, we don't just need to be a part of a sponsorship, we want to be a part of the overall branding," he said.