DNA launches it's 6th edition in Indore!

Since its launch in 2005, the daily has gone from strength to strength and with this edition now has a total print run of over 1 million copies. DNA has always lead from the front editorially, and is today, the differen-

tiator in all its editions, be it Pune, Bangalore, Jaipur, Ahmdeabad and its home base Mumbai.

The pillars on which DNA's news architecture is based on reporting and writing is on "honest news" and distancing itself form the virus of "paid news", which is plaguing the news industry. DNA, in just over a month, will complete 6 years of ethical news reporting and has thereby gained a reputation, which has propelled it to the no.2 slot in 5 out of the 6 cities as per TR in IRS Q1 2011

Advertising sales will be headed by Kshitij Chourey in Indore.